Award-winning actor and comedian Rob Brydon is set to host ITV's eagerly anticipated new primetime version of The Floor. With his trademark humour and warmth seen in projects such as Gavin & Stacey, Would I Lie to You?, and The Trip, Rob will now bring his inimitable style to the fast-paced, high-stakes gameplay of this innovative quiz show format.

In The Floor, 81 quiz fanatics face off in quiz duels on a giant LED floor divided into 81 equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent's square.  

The winner of a duel conquers their opponent's square, gaining more ground - the loser leaves the game. The further the game progresses, the more exciting the duels become and the higher the stakes. After ten episodes, who will be the last person standing on The Floor and take home £50,000?

With Rob Brydon commanding The Floor, viewers are set for unmissable quizzing as he guides contestants and audiences through exciting play-alongs and nail-biting competition.

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The Floor is commissioned by Katie Rawcliffe, Director of Entertainment, Reality & Daytime Commissioning ITV and Joe Mace, Entertainment Commissioning Editor ITV. The format is created and distributed by Talpa Studios. The Executive Producers are Andrew Mackenzie, Melanie Leach and Michelle Woods for South Shore, the Series Editor is Adeel Amini and the Line Producer is Tara Ali.

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About The Floor

With its trademark blue grid spreading across the globe, Talpa Studios’ hit quiz show The Floor has now conquered its 25th territory – and it’s a big one: the United Kingdom. In one of the world’s most competitive TV markets, ITV has commissioned a local version of the show. The British adaptation will be produced by South Shore Productions and filmed at the Dutch hub. The UK version is scheduled to premiere next year.

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Apply now at https://bit.ly/3J0POX8

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The UK commission further proves The Floor’s global momentum. After recent commissions to Estonia and Latvia, the show is now embraced in 25 territories. Recent incredibly strong launches in Australia, Poland and Spain have further solidified its status as a global hit. Following the recent UK deal, Bulgaria (NOVA/United Media) has now joined the line-up as well — making it 26 territories and counting. Both new versions will be filmed later this year at the Dutch hub, as The Floor rapidly approaches 30 international editions. The format continues to resonate with audiences worldwide, thanks to its clever gameplay, bold visual identity, and exceptional adaptability to any local market.

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About ITV

ITV is an integrated producer broadcaster consisting of ITV Studios and Media & Entertainment. In Media & Entertainment, ITV commissions brilliant programmes. ITV makes them available to audiences through its family of channels, the biggest commercial network in the UK, and through ITVX, the ad-funded, free streaming home for ITV and new programme premieres.

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Talpa Studios

Talpa Studios, the independent global content house founded by John de Mol, is a dynamic creative powerhouse driving innovation and producing next-level non-scripted formats. With access to premium broadcast and streaming platforms in the Netherlands and Germany, Talpa Studios has solidified its position as a pioneer in the entertainment industry. Committed to its creative mission, Talpa Studios develops, produces and distributes distinctive, impactful formats that captivate audiences worldwide. Its portfolio includes global hits like The Floor (sold in over 25 countries), The Quiz with Balls, and Million Dollar Island, alongside standout titles such as Most Wanted and Marble Mania. Through original formats and an open network strategy focused on creative partnerships with industry leaders, Talpa Studios continues to push boundaries and shape the future of non-scripted entertainment.

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